![]() You move the URL of a webpage (from URL A to URL B).Here’s a list of common reasons for redirections: ![]() If you recommend something that doesn't exist anymore, it's really a useful recommendation, right?- johnmu □ NovemWhen to Use Redirects That’s confirmed by Google Search Advocate John Mueller: You won’t gain any authority from those backlinks. What if you have backlinks pointing to a page that has been moved (and is now triggering 404 errors)? And that helps users find the pages they’re looking for. A 404 might cause visitors to leave your site. Typically, 404 pages display an error message. Users will receive a 404 error response from the server. Say you move or delete a page but don’t put a redirect in place. If you forget to implement redirects, you can lose search engine rankings and end up with unhappy users.
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